Best SEO Techniques

Best SEO Techniques

In today’s rapidly changing world, Seo techniques are evolving in the blink of an eye. So, it is important for the SEO professionals to keep themselves abreast with the latest developments.

Search Engine Optimization (SEO) is a process of affecting the visibility of a webpage on Search Engine Result Page (SERP). It mainly depends on two factors i.e. Relevance and Popularity. It is basically categorized into two

·        On page Seo

·        Off-page Seo

On Page SEO:

It refers to optimization of the content on the webpage. Factors affecting on page SEO are

1.     Keyword research: It refers to the terms for which the user is searching for a product or service on the internet.

2.     Sitemap: It comprises of one single page that bears the links to the web page of any specific website, which helps in better SEO ranking.

3.     Title Tag= It is an HTML attribute of a web page and is displayed on the search engine result page as the clickable headlines for a given search query and is important for SEO, ranking and social sharing.

4.     Header tag: It refers to HTML tag which is used to distinguish between headings and subheadings within the content of a webpage from other text.

Off-page SEO:

Popularity is an off-page factor, it refers to the popularity of a site and aids in increasing the visibility of a website. It helps in improving the ranking of a page on a search engine result page.

There are numerous ways of doing off page SEO and some of them are

1.     Creating Shareable content:

Content is king on the internet and creating a shareable content is the best way of generating backlinks for a website or a blog.

2.     Influencer Outreach: Influencers are people who have established their own credibility and name in a particular field. A link from influencer’s webpage is one of the recommended ways to generate quality backlinks, For Example, Neil Patel is an influencer in the field of digital marketing.

3.     Contribute as Guest Author: Shareable content on the sites pertaining to the selected niche can be posted on the webpage which has high user following. There are many sites which allow guest posting on request. For example contentmarketinginstiturte.com, copyblogger.com, yourstory.com, kissmetrics.com etc.

4.     Social Media Engagement: Social media is one of the most popular ways to promote a brand or increase the awareness about a particular product or a service. A business page can be created on the social media platforms like Facebook, Twitter, LinkedIn etc.

The share-worthy content can be shared on these platforms and user engagement can be increased.

5.     Social bookmarking sites: social bookmarking sites have high user engagement and are one of the best platforms to promote a particular product or a service. These sites can be used to generate relevant traffic to a website or a blog. Some of the social books marking sites are reddit.com, dig.com, delicious.com, www.stumbleupon.com and many more.

6.     Forum Submission: These are online discussion sites. Registered users start a thread to discuss a particular topic.  It is a great way to generate a targeted traffic to a particular webpage. some of the popular forum submission sites are https://www.flickr.com/help/forum/en-us/, http://www.addthis.com/forum, https://bbpress.org/forums/ and many more.

7.     Blog Directory Submission: It means submitting the blogs at different web directories and it helps generate traffic to a webpage. Some of the blog directory sites are http://www.boingboing.net, http://technorati.com, http://www.networkedblogs.com, http://www.elecdir.com and many more.

 Latest SEO trends:

1.     Video and Image search will vastly improve:  Faster internet speeds, more visual friendly social media platforms has led to increased consumption of video and images over the internet.It will be interesting to see how the search engines treat this surge in an online environment.

2.     Voice search will dominate: Voice Search technology is changing the way we interact and process the information. With the advent of voice-assisted devices such as Amazon Alexa and Google Home, it will assist users in their online journey. These are also available on search engines and other applications.

From an SEO standpoint view, the focus on long tail keywords and a natural language that matches the user’s conversational tone will increase.

3.     Link Building: It is considered an important factor to improve the ranking of a webpage. Link building helps in generating the quality backlinks from the popular sites, which aids in the long-term ranking of a webpage.

A successful Seo Strategy involves building relationships, which will help in developing brand awareness and backlinks.

4.     Improved user experience:  Seo strategy and contents which are user-centric will be more important. Google has made it clear that the focus has to be on the user and this should help webpage UI to be user-friendly. A good user experience increases the chances of conversion.

5.     AI and Machine Learning:  AI and machine learning algorithms are used to rank the WebPages on the search engine result page.

This will lead to a more personalized user experience, while the rise of voice search and other technology can be used to reward the SEO strategy that keeps up with the trends.

Thus, to conclude, SEO is an ever-changing field and with the advent of AI and machine learning algorithms, it is going to evolve in the days to come. Thus a successful SEO strategy has to be mixed with the evolving technologies.